MARKETING MANAGEMENT EXPERIENCE SURVEY FORM
ROUND 1: For each of the analyses or decisions below, please click on the circle under the category that best reflects your experience level with each function.

Name: PLEASE INDICATE THE LEVEL OF EXPERIENCE THAT YOU'VE HAD WITH EACH FUNCTION IN YOUR PAST JOB(S) OR TRAINING.

Functions NOVICE: no experience a little experience a moderate level of experience EXPERT: a great deal of experience
Analysis of customer decision-making
Analysis of customer needs, benefits sought
Analysis of customer brand beliefs or associations
Analysis of customer characteristics – e.g., demographics
Analysis of customer responsiveness (elasticity of demand)
Analysis of competitor identification
Analysis of competitors’ positions
Analysis of competitors’ future behavior
Analysis of company core competency
Analysis of collaborative relationships
Analysis of political or legal issues as they relate to marketing
Analysis of economic trends
Analysis of technological trends
Analysis of socio-cultural trends
Analysis of demographic trends
Analysis of trends in the natural environment
SWOT analysis
Functions NOVICE: no experience a little experience a moderate level of experience EXPERT: a great deal of experience
Developing a strategic marketing plan
Forecasting demand and profit
Budgeting and financial analysis
Strategy: decisions about how to segment the market
Strategy: decisions about the choice of market segments to serve
Strategy: decisions about strategic positioning
Product or service development decisions or process
Product line / mix decisions
Pricing decisions
Price promotion decisions (temporary price reductions)
Integrated Marketing Communications planning and decisions
Marketing communications budgeting
Advertising message decisions
Advertising media decisions
Sales promotion decisions
Sales management HR (hiring, development of salespeople)
Sales management compensation decisions
Sales force territory allocation decisions
Management of customer retention / loyalty programs
Execution of marketing programs
Measurement of marketing program outcomes and control
Learning and adaptation of marketing strategy