Notre Dame Mendoza College Of Business: Faculty List

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FACULTY PROFILE

	Phillips, Carol B. Adjunct Instructor
	Dept:	Department of Marketing
	Office:	102 Mendoza College of Business Notre Dame, Indiana 46556-5646
	Phone:	(574)
	E-Mail	Carol.B.Phillips.93@nd.edu
	Homepage:	http://www.brandamplitude.com
	Education:	B.A., Florida Southern College, 1976 M.A., Michigan State University, 1978
	Expertise:	Brand Strategy and Research, Brand ROI Online Qualitative and Quantitative Research Brand Equity Metrics

FACULTY PUBLICATIONS

PUBLICATIONS
"“In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal"," Journal of Advertising Research, Thomas J Reynolds and Carol B Phillips Advertising Research Foundation, 2005.
""Hybrid Approach Tends to Yield More Insight," Marketing News, American Marketing Association, 2005.

FACULTY PRESENTATIONS

PRESENTATIONS
"Actionable Brand Equity Metrics: Getting the Right System for Your Company," Institute for International Research, San Francisco, 2005.
"Why Integrated Marketing Hasn't Worked and What to Do About It," Institute for International Research, New York City, 2004.

COURSES TAUGHT

COURSES TAUGHT
2006	Spring	MBA 70300	Brand Strategy
2005	Fall	MBA 20100	Principles of Marketing
2005	Spring	Marketing MARK 231	Introduction to Marketing
2004	Fall	MBA MARK 618	Brand Strategy
2004	Spring	Marketing MARK 231	Introduction to Marketing
2003	Spring	Marketing MARK 231	Introduction to Marketing
2003	Fall	MBA MARK 618	Brand Strategy

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